An international competition under the name of “Special Olympics” will be held in Dubai this year. The Egyptian national team of special needs will participate. The Egyptian telecommunication company “WE” is sponsoring the heroes team. The agency needed an appropriate campaign for them, with a concept showing off our national heroes in their real status, the champions who struggled enough through life, and now they are presenting their families, friends, and all the our Egyptian nation in a new challenge, using a unique composition built by the players themselves, a heroic theme, with luxurious warm colors generated and epic visuals.
Working with those heroes was a pleasure, they are very smart, funny and beautiful inside, out.
My role was to translate the concept into visual, communicate with the photographer, and the players. plus handling and supervising the photography session, and also creating the final master visual.
Client: WE Telecom Egypt
Executive Creative Director: Ahmed Keiey
Creative team:
Ezz Tarek
Wael Khairy
Senior Art Director : Ahmed Elshiekh
Photographer: Ayman Abbas
Stylist: Heba Hussainy
Youssef Salama Sr. account director
Nada EL Kattan Account manager
Nada El Nahas Account executive
